What is Digital Marketing ?
Learn The Essentials Of Digital Marketing
Learn the essentials of “Health & Hygiene.” Health is the normal and healthy state of the body. Health refers to a person's physical, emotional and psychological well-being. Hygiene refers to good practices that prevent disease and lead to good health, especially cleanliness, proper disposal of waste water and drinking water supply. Health is the normal and healthy state of the body. Being healthy should be part of your overall lifestyle. Living a healthy lifestyle can help prevent chronic diseases and long-term illnesses. Feeling good about yourself and taking care of your health are important for your self-esteem and self-image. Maintain a healthy lifestyle by doing what is right for your body. This course will give you the tools to good health and hygiene.
Our Clients And Partners Matter
We Meet You Where You Are, Resource Ready.
We understand the importance of taking the time to meet our clients where they are, while helping them explore what they can become. We collaborate with great partners of a variety and hope to identify those in need, as we understand meeting basic needs play a powerful part in learning and retention. Let us know if we can help. Our resources have been of great support to many of our partners and students. Our Clients And Students Matter. We stay current and resource ready to make sure that our students have a better chance of winning.
Course curriculum
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What is Digital Marketing?
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Digital Marketing vs Traditional Marketing
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Why Digital Marketing Matters?
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What is the Role of Digital Marketing?
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Types of Digital Marketing
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What Does a Digital Marketer Do?
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Inbound Marketing vs. Digital Marketing
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Industries that are Growing with Digital Marketing
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Advertising & Public Relations
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Law
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Retail
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Health & Wellness
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Training & Education
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Automobile
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Food
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Entertainment
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Real Estate
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Fashion
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Current Trend in Digital Marketing Landscape
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Summary
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Today’s Digital Marketing Landscape
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Exercise: Quiz
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Assignment
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What is SEO?
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What Goes into SEO?
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SEM vs. SEO
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How SEO Works?
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Why is SEO Important for Marketing?
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Popular Search Engines
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WebCrawler
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Backlinks
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Squeeze Page
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Learning SEO
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Keyword Research & Keyword Targeting
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Keyword stuffing
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Building an SEO-friendly Site
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On-Page Optimization
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Content and Related Markup
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Information Architecture & Internal Linking
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Common Technical SEO Issues & Solutions
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Tips to Track & Measure SEO Results
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Summary
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Mastering SEO
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Exercise: Quiz
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Assignment
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What Is Content Marketing?
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Why is Content Marketing Important?
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Types of Content Marketing
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Social Media Content Marketing
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Infographic Content Marketing
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Blog Content Marketing
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Podcast Content Marketing
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Video Content Marketing
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Paid Ad Content Marketing
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Creating a Content Strategy
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Generating Content Ideas
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Repurposing Your Content
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Creating Topic Clusters and Pillar Pages
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How to Effectively Promote Content
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Planning, Implementing, and Optimizing Content Marketing Campaign
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Plaining
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Implementing
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Optimizing
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Measuring and Analyzing Your Content Performance
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Summary
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Content Marketing Made Simple
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Exercise: Quiz
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Assignment
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What is Display Advertising?
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Display ads Vs. Native ads
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Importance of Display Ads
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HTML5 the Best Display Advertising Format
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How Does Display Advertising Work?
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How is Display Advertising Published?
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Optimizing Live Display Ads
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How the Google Display Network Works
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Bidding for GDN
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Targeting
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Messaging
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Building Your GDN Campaign
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Measuring Your GDN Campaign
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Summary
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Details about Display Advertising
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Exercise: Quiz
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Assignment
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What is PPC?
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Introduction to Google Ads and Microsoft Advertising
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How to Develop PPC Strategy
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Quality Score
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Click Through Rate (CTR)
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PPC Keyword Research
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Ad Copy
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Ad Groups
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PPC Budgets & Bidding
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Ad Settings
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Ad Targeting
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Conversion Tracking
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Ad Extensions
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Tools
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PPC Ad Formats
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Shopping Ads
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Reporting
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Remarketing
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Campaigns Analytics
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PPC KPIs
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Summary
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Ins and Outs of PPC Marketing
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Exercise: Quiz
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Assignment
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About this course
- 249.00
- 135 lessons
- 0 hours of video content
LEARN FROM THE BEST
Find out more about an effective transformation coach that can help you get results:
Ms. Suga T
PHD, MA, BA, AA, Entrepreneur, Author, Producer, Platinum/Gold VH1 Pioneer, Vision Coach
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